Send your release off to local media either by post or email. Make sure names are spelt correctly. Check the specifications required by individual publications and if none are available make your image about 15 — 20cm wide and dpi.
This will allow ample time for your writer to incorporate feedback and ensure that they are on call the week of the opening to address any last minute details that are being finalized in the text. In addition, you give the journalist the chance to choose to run other stories on topics related to the exhibition.
It is targeted to members of the press who may want to check out, write about, or even review your show. Look up who has written on the artist in the past.
If you have a goal of obtaining gallery representation, you could also send the press release to galleries who show work similar to yours. This book also explains how to create press kits, a media contact list, and much more. An artist created a series of painting on the backs of packing crates salvaged from a local yard that has gone out of business.
Title The title of your press release should be attention grabbing and summarize everything included within.
This lets the journalist know who has sent them the release and how they can contact you for more information. The opening paragraph should have concrete details of works being shown.
Have you collaborated with another artist? Is your exhibition part of a local festival or international movement? An article with a picture is far more noticeable to the reader than one without. The first paragraph must be interesting and informative. Home You have an art exhibition coming up.
The easiest way to do this part is to get someone else to write it for you, or you can rewrite a section from your bio. Is your story out of the ordinary? Get the ball rolling for your next event with a press release. The final paragraph can include follow-up and contact information Fitting all text on a single page can be very effective.Press Release #1 This press release was used by a client in New York to get attention to her work based on recognition by a contact at a major bank.
Note that (where possible), when issuing a release which names another organization it’s a good idea to have them review and sign off on it prior to release.
Press Release Philadelphia, PA – The Bridgette Mayer Gallery is pleased to present a group exhibition of new works featuring all Gallery artists. The “Black & White Show” will run from November 27, – December 22, with an opening reception First Friday, December 7th from p.m.
Writing press releases is still one of the most effective ways to create buzz about an upcoming exhibition or event. If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.
Sample Press Release. FOR IMMEDIATE RELEASE (TITLE) Bill Smith Chosen to Exhibit His Art in a Solo Show (INTRODUCTION) NEW YORK CITY, NY – December 1,/ – Award-winning artist Bill Smith announced today that his abstract series “Surfaces” was chosen for a solo art exhibition at the Sample Art Gallery in New York City, NY.
Bill. Do you know how to write a press release for: an artist and his/her artwork? an art exhibition?
another sort of art event? The basic principles for all press releases. An art exhibition is not necessarily all about art. Below is a range of commonly used angles which are worth considering.
Pick one which is likely to generate the greatest interest for your readers.Download