The rising prevalence of dental diseases, continuous technological advancements, and growing medical tourism in countries such as China, India, and South Korea are contributing to the growth of the region. Says Dheeraj Sinha, chief strategy officer, Grey India, "As a country we are on the upgradation path and the game will be about premiumisation.
The aim was to educate the consumer about the condition through a demonstration, and aid his knowledge of sensitivity. The majority of players are putting notable efforts in expanding their product portfolio, which in turn is also exposing them to high pricing pressure.
The advertising is kept basic and educational. This is mainly due to introduction of advanced products such as electric and battery-powered toothbrushes.
Entry of innovative products in the market has increased interest of people toward oral care, thereby raising demand. Cosmetic whitening products are being widely used by people to enhance dental esthetics.
They are willing to pay for preventive attention. Many countries have seen an inflection point where the advanced care segment rapidly became significant.
Emerging economies are promising growth areas for companies despite lack of consumer awareness as dental outfits are freer in their operations in these areas given that more lax regulatory restrictions grant them more room to launch new products.
Also, reimbursement issues in various geographical regions is hindering the growth of the market. Apart from this, rising awareness related oral hygiene is likely to boost the oral care market growth in future.
Brand loyalty is strong, with only a few brands dominating each product category. Reasons to Purchase the Report Follow the current and future oral care products market in the developed and emerging markets.
These treatments can be segmented into three major categories: The rapidly growing geriatric population is also leading to the higher demand for oral care products as aged people are more susceptible to dental problems.
This lack of dental professionals is hindering the growth of the oral care products market. New product development and launch is one of the key factors influencing the market. Over the past few years, the market has witnessed tremendous technological breakthroughs, which have resulted in the launch of innovative and high-performance products.
Packaging has been updated to make the speci? Some of the counterfeits were falsely labelled as Colgate, but other major brands were not impacted and so the situation is unlikely to have hindered overall growth. Dental care practitioners market their products and services directly to the customer.
Big name launches in the whitening category could be particularly bene? The overall toothpaste market is pegged at approximately crores. These cleaners also help maintain fresh breath. The growth of modern trade has helped niches. Denture products are expected to witness significant growth over the forecast period.
We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Major players are adopting different market strategies to enter and enhance their Oral care major players launch growth position and distribution network.
A recent entrant in the toothbrush segment is the introduction of charcoal toothbrush with black coloured and soft bristles, with traditional oral care benefits of charcoal. High incidence of dental caries has also significantly driven the market. This was partially owing to the introduction of Oral Balance Liquid inwhich is packaged in a squirt bottle for convenience.
The new products are formulated with trademarked ingredient, Zytex, which contains thymol, eucalyptus oil and zinc. They are classified into different categories: These products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging.
Rising awareness among people regarding cosmetic dental treatments and aids in improving personal esthetics has also positively impacted demand for oral care products and solutions. The company is extending the brand with an anticavity? Such products have strong competition from high-priced speciality items that incorporate new technology, such as canker sore discs see Market Report, Novemberpp Oral care products perceived as non-essential that saw demand fall during the economic recession include dental floss, breath fresheners and mouthwash.The oral care products are generally designed to enhance oral hygiene and deliver sound dental care.
Elevated awareness related to maintaining an aesthetically pleasing smile, fresh breath and other hygiene are expected to bolster the demand for oral care products and oral care market growth during the forecast period. Europe Oral Care market is expected to reach USD billion bywitnessing a healthy CAGR during the forecast period.
Western Europe holds the major share in Europe Oral Care market. Additionally, the rising aging population in the region is likely to contribute toward the growth of the oral care products market.
Key Developments in the Market: August Straumann Group acquired the ClearCorrect. June Johnson & Johnson acquired Actelion. The major players include Straumann, Danaher, Dentsply Sirona. Oral care is an important part of the personal care market in India and has expanded considerably in the recent years.
The Indian oral care sector is organised and has a large share of multinational as well as domestic players. Sensodyne leads the crore sensitivity segment with a 27% share. All the major players are upping the ante to identify and occupy niches in an overcrowded market.
Aggressive marketing and distribution have made Sensodyne a formidable crore plus brand since its launch in and it is expected to touch crores, according to. Secondary oral care products segment includes mouthwash, dental floss, denture care and others which constitutes chewing gum, whitening strips and mouth fresheners.
Of the aforementioned secondary oral care products, the others segment is expected to record a CAGR of % during the forecast period.Download